objective
target_role
"AI Product Builder"
| "EIR"
open_to
EIR · advisory · fractional · full-time
whoami
location: Petah-Tikva, Israel (aka the center of the solar
system)
summary: 20 years shaping products. The last few spent rebuilding how I work around AI — not as a tool on the side, but as a full teammate in discovery, analysis, design and shipping.
summary: 20 years shaping products. The last few spent rebuilding how I work around AI — not as a tool on the side, but as a full teammate in discovery, analysis, design and shipping.
superpowers
- product_strategy own 0→1 and mature-product roadmaps end to end
- ai_native_workflow run discovery, data analysis and spec drafting solo with AI
- ux_ui_design design flows with Claude, then tweak in Figma or directly in code
- rapid_prototyping ship production grade code with Claude / Cursor / Anti Gravity
- experimentation AB tests, funnel analysis, session recordings, heatmaps
- ai_product_shipping led products built on LLM + RAG, live in production
stack
- Claude (Code + Projects) daily build partner
- Cursor / Anti Gravity ship production grade products, no dev queue
- Figma & Google Stitch hands-on, pixel-level design, AI-native when it's faster
- Mixpanel Experienced in data mapping and designing clean analytics structures
- Hotjar & session recordings obsessive rewatcher
- NotebookLM research synthesis in minutes
active_processes
hifred.ai
AI-native workflow for product teams: one coherent process for discovery, data and
roadmapping, instead of every PM duct-taping their own AI tools together.
maintor.systems
CMMS helping factories and industrial organizations manage breakdown and planned
maintenance. 2 active B2B customers.
memory experience log, most recent first
2025.05 → 2026.01 (8 mo)
VP of Products @ Storydoc
Repositioned the product for B2B amid fast-rising competition (Gamma) — led a
full UX/UI redesign, establishing Storydoc as a top-tier presentation creation tool
2021.11 → 2025.05 (3 yr 6 mo)
Director of Product Integrations @ D-ID
Built one of the first Canva Marketplace apps, driving a biz-dev partnership that
got it bundled into Canva Pro — also built the Creative Reality mobile app from scratch, reaching 1M
downloads in under a year
2019.09 → 2021.11 (2 yr 2 mo)
Head of Product @ vCita (WiseStamp)
2015.11 → 2019.09 (3 yr 10 mo)
Head of Product @ WiseStamp
Expanded the email signature platform into a product suite — WiseIntro
(personal webpages), WiseCards (digital business cards) — and led the complex unification of two
previously separate B2C & B2B products running on entirely different infrastructure, unlocking PQL
tracking and frictionless tier conversion
2015.01 → 2015.11 (10 mo)
Product Manager @ Bontact
2013.01 → 2015.11 (2 yr 10 mo)
Co-founder & Product/UX @ Traders-Education / UX Designer @ TagzBox
(parallel)
2010.05 → 2015.11 (5 yr 6 mo)
UX/UI Freelance @ Brandor
Clients incl. Clalit Health Services, Samsung, Strauss, Travelist, Personali
2005.06 → 2010.05 (4 yr 11 mo)
Designer → Art Director @ ZeDesign
changelog
- v5.x — AI product craftsman & founder (2025–present)
- v4.x — AI-era product leadership (2021–2025)
- v3.x — Product manager (2015–2021)
- v2.x — UX/UI + frontend (2010–2015)
- v1.x — Designer & Art director (2005–2010)
training_data
- UOL, University of Life — self-educated — 2004–present
- New York University / Purchase College — BA Music Performance — 1999–2002
- Rimon School of Music — Piano performance — 1997–1999
- Languages — Hebrew (native) · English (near-native) · Arabic (fluent)
guardrails
- Trusts data, still listens to hunch
- Cannot leave a UI un-optimized on sight
- Believes in simple, knows exactly how hard simple is
- Hebrew / English / Arabic — former 8200
background_processes
- musician — piano & Balkan accordion
- paraglider — enthusiast, cross country pilot
- homebrewer — IPA specialist